Make sure your letters are grammatically perfect (remember, spell check!) and that you have proper layout.

Work all the Job Channels. We recommend that you clearly understand that the other traditional channels are not to be overlooked; any newspaper or web advertisement should be treated with reverence. If you make any phone calls rehearse your telephone script. You must sound confident and fluent. Try using a tape recorder for practice.

Do introduce yourself clearly

Do smile when you speak. It puts warmth into your conversation.

Do ask your contacts for a ‘meeting’, ‘some feedback’ or to ‘share a cup of coffee’ with you.

Don’t read your telephone script. No matter how you rehearse you will always sound as if you are reading.

Don’t start with apologies, such as ‘I’m sorry to bother you.’  This puts your contact in command of the situation and you will end up on the defensive.

Don’t start by referring to the possibility of vacancies or ‘that you are looking for ‘opportunities’ – Don’t say ‘I know you don’t have any vacancies but...’ This puts the pressure on by implying you’re really after a job in their organisation and this will put them on the defensive. It also sounds depressing.

Don’t use the word interview at all. This immediately raises connotations of you seeking a job interview.

Don’t waste time on initial small talk. The first impression is crucial. Your contact is likely to be busy and their time is precious to them.

Don’t talk too much. You must keep the target’s attention and get them contributing.

Don’t be slow or incomplete when answering questions.

Don’t stop listening. Make sure you allow your contact time to talk.

Don’t feel you are exploiting people. Remember that most people want to help and give advice. They like to be treated as experts and give their opinions. You have to ask to receive.

Don’t overstay your welcome. Once a meeting is setup, get off the phone.